Website speed optimization is the set of strategies and best practices implemented to make your website load as fast as possible. Why is speed important?...because studies prove that website speed interrelates with other key metrics. a higher conversion rate, lower bounce rate, and improved user experience.
 
According to a recent study by Portent, a B2B site that loads in 1 second has a conversion rate that's three times higher than a site that loads in 5 seconds.  Each additional second of load time steepens that difference in conversion rate. 
 
So, how will we make your website faster?  To optimise your site's speed, we will:
 
Remove any old code - this clogs up your essential code, taking more time to process and so slowing load speed.
Minify CSS & JS Files - Minification is the process of minimizing code and markup in your web pages and script files. It's one of the main methods used to reduce load times and bandwidth usage on websites. Minification dramatically improves site speed and accessibility, directly translating into a better user experience.
Defer or Async JS & CSS - Async allows your script to run as soon as it's loaded, without blocking other elements on the page. Defer means your script will only execute after the page has finished loading.
Optimization of images & implement Lazy Loading of images - Lazy loading images and video reduces initial page load time, initial page weight, and system resource usage, all of which have positive impacts on performance.
Implement Dynamic Scaling of images - Images can be some of the heaviest components of a website, meaning they're made up of more bytes and therefore take longer for a browser to download. If you resize images for the web, you can reduce the bytes in an image to make them load faster.
Reduce the number of HTTP requests - HTTP is a protocol for fetching resources such as HTML documents. The fewer HTTP requests a website has to make, the faster the site can load.
Carry out Mobile App Analysis  - Mobile app analytics is vital for monitoring performance and improving your website. It is the source of information on how your users interact with your site. Without it, you won't know if your app is working, or what features they like best.