Content marketing is a great way to promote your website because it improves your SEO and generates content that your audience will find engaging and useful (hopefully). A common misconception is that to do content marketing, you need to blog, but that’s not always true. While blogs are the tried-and-tested content marketing avenue, you can make videos, create a podcast, or even start a newsletter around something related to your business.
The biggest thing to remember is the content you create needs to be useful, interesting, or entertaining for your audience. The best way to make sure you’re answering questions people have is to do plenty of keyword research before you get started.
If you don’t have the budget to pay for an SEO specialist or tools, a great free resource is AnswerThePublic. By searching for your chosen word or phrase, AnswerThePublic will show you different questions, statements, and location-based searches that users have typed into search engines. This ensures that whatever content you’re making addresses a genuine customer need.
To get the most out of your content marketing, you’ll need to make sure you work on your website’s SEO and promote your content through other channels like social media or paid advertising. You should also make sure that you continually create new content so your customers have a reason to keep coming back.