Search engine optimization, or SEO, is arguably the biggest thing you can do to promote your website. With more than 2 billion websites on the internet, and more being created every second, you can easily risk your website getting lost in the ocean of content if you don’t make your website search engine friendly.
Thousands of free online guides can help you improve your website’s SEO, so you don’t necessarily need the budget to hire an SEO professional. More often than not, you can fix most SEO problems on your website yourself with a few simple optimizations.
When you’re looking at your website’s SEO, there are two main things to be aware of: on-page and off-page SEO.
On-page SEO is, as you might expect, everything you can see on your website. This covers things like your website copy, images, videos, meta descriptions, responsive design, and even how your website is structured.
Off-page SEO, refers to what’s going on behind the scenes. This covers aspects of your website like who’s linking to it, how authoritative it is, and the engagement it’s getting from readers.
Search engine optimization is one of the most cost-effective ways to promote your website because while you will need to make adjustments from time to time, this method largely generates traffic without much input once everything’s been optimized. However, you should also know that it can take months to see results from this method, so don’t expect a quick fix.
If you need any help improving your website and it's SEO, please feel free to get in touch as this is something we could do for you.