In this day and age, humanizing your brand is no longer an option, it’s a necessity. Customers enjoy investing their time and money into people and brands they know they can relate to. Therefore, it’s definitely in every business’s best interest to find a way to connect with their customers and leads through humanization.
Similar to relationships with new friends, brands need to build a rapport with their customers in order for their relationship to flourish and loyalty to be built. All of your marketing efforts should be created in a way that establishes a connection with your audience. Here are our top tips on how to do this.
Make your brand’s tone personal and engaging
Many businesses like to portray themselves as industry leaders to show they’re a credible and knowledgeable business, and whilst this is important, it doesn’t incorporate the human element. You can still have a professional and educational voice whilst also being friendly and engaging. It’s the best of both worlds!
Don’t forget to show off your sense of humour
Everyone loves a laugh, and although it’s slightly easier for B2C to create funny content, B2B can also get into the action. You can easily get your message across in a clear and concise way, but getting it across in a way that will make people smile, that’s even better. Use emojis, memes and trending topics as a way to get people engaged with your content and brand.
Speak in your customers language
No matter how many different groups of people make up your customer base, no one wants to read corporate jargon or a post that is an obvious sales pitch. Although you may think you sound really smart, it’s just making your brand come off an inaccessible and potential customers will look elsewhere. Speak like a human and your brand will become more relatable.
Apologise when needed
We mustn’t forget that businesses are made up of people who aren't perfect, so if a mistake happens (which it’s bound too at some point), give your audience a sincere apology and offer a solution to the problem rather than trying to hide it and protect your reputation.