Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand. If you don’t have a social media presence, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Here are 5 reasons you need to use Social Media.
1. Social media can reduce your overall marketing costs
Social networks are a cost-effective way to get your small business in front of both your current and prospective customers. Consider starting off with a consistent posting schedule and small budget for Facebook ads to target consumers by specific demographics, keywords, and interests. This will help increase your brand awareness and the reach of your messaging.
2. Offer better customer service
One of the first places people go to voice their comments, concerns, and complaints is Twitter and Facebook. If you and your team are on the ball, you can pick up on posts about your brand that highlight the positive and address the negative before it turns into a big issue.
3. Create a voice
Social media is a great way to show off your business’s personality. You can do so by sharing behind-the-scene information about you, your employees, your workspace, and your products. Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business. And socials are the best place to get real!
4. Make yourself visible
Often, if you are not active on the various social media platforms out there, customers forget you exist and begin communicating with your competitors instead – and no one wants that! Make sure you’re posting engaging content several times a week so your customers don’t forget about you, you can also do giveaways or discounts once in a while to gain excitement around your business!
5. Build loyalty and trust
Allowing your customers to share their stories about their experience with your small business on social media is a great of word-of-mouth marketing. When customers rave about you to their friends and family, it not only boosts your online reputation, but it increases the chances that someone else is going to give you a shot next time they need your services. Make sure to post any raving reviews to your socials to encourage other customers to purchase as well!
Start with just a few minutes a day and a few posts a week, and you will soon see a difference!