A social media manager has access to your social media channels, implements a strategy that will bring you more followers and engagement and builds brand awareness over time.
If you’re a small business owner and find yourself pushing things off your “to do” list (like making social media content), it might be time to think about outsourcing.
Here are 5 reasons why you need to hire a social media manager:
Reason 1: Creates a social media STRATEGY
Do you find yourself randomly posting on social media? Or posting content which doesn’t really have any relevance? A social media manager will make sure that there is a strategy in place and that your content is relevant to your audience.
Reason 2: Creates Brand Awareness and Authority
A social media manager’s goal is to create brand awareness and establish your business as an expert in your industry. By creating consistent and valuable content, your followers will begin to trust you and look forward to see what you're posting next.
Reason 3: Tracks Marketing Efforts
A social media manager is knowledgeable about social media analytics and what they mean. They can analyse the results of your posts (what times to post, engagement, post reach Etc.) Without analytics, we wouldn’t know if our marketing strategy is working or not, which leads to a huge waste of time.
Reason # 4: Saves Time
As a small business owner, you’re juggling many different things at once. In between answering emails, networking, preparing products to be shipped, you’re expected to magically squeeze in time to sit and work on content. Believe it or not, this problem can be easily solved. By hiring a social media manager, you will save so much time as they work behind the scenes creating branded content specific to your needs. In addition, they can schedule the content to go out on the days and times you would like.
Reason # 5: A New Way to Generate New Customers
A social media manager will know how to post through paid ads. It requires research to understand what your industry thrives on and what content your customers like to see. It may take a few months for your social media manager to identify what strategy works best – time you probably don’t have!
If you are interested in learning about our Social Media Management packages, contact us!