For a while now, Instagram has been the most popular social media platform among brands. Brands have found success on the platform by providing an authentic and engaging experience for their followers. However, with the recent algorithm changes, many brands are having trouble keeping up and are starting to lose followers.
There are 3 reasons why this is happening:
1. Fake profiles: Instagram has a problem with fake accounts, which can be bots or just people who want to increase their follower count. While it’s tempting to buy bots to give the semblance of a strong follower base, this practice will only hurt you in the long run. Instead, focus on building a follower list organically through a consistent posting schedule, sharing valuable content, following trends, and listening to your data.
2. Too salesy: Brands who only post promotions and don't share anything else will lose followers because they are not providing value to the audience. The second most popular reason why your brand is losing followers is that your content is too focused on selling, according to 39% of Instagram marketers surveyed.
3. You’re posting too much or not enough: When it comes to posting, it’s all about striking the right balance. You want to post enough to make sure you’re reaching your target audience and not disappearing in a sea of posts.