3 Instagram Features Marketers Need To Know About In 2022

Instagram is taking things to the next level in 2022. What was once purely a photo sharing platform, Instagram now provides new features for marketers, business owners and entrepreneurs to use. These upgrades come as no surprise however, considering the competitive nature of social media and with TikTok at its heels, Instagram needed to mix things up.

1. Story Links

Until recently, swipe-up links on Insta stories were reserved for verified accounts or those with more than 10,000 followers. But now, no matter how big or small your follower count, you can use a link sticker to direct users to your website, product pages, blog posts, and more. This is a win for marketers who use the platform to increase traffic. To add a link sticker to your story, simply open the sticker tray, click on the sticker icon and enter your URL, after you publish, users will see a Visit Link prompt when they tap your link sticker.

2. Instagram Live Shopping

With the platform’s Shop feature, your brand can build a digital storefront right in the Instagram app. Businesses with an Instagram shop can now host live shopping events too. You can use these live experiences to showcase and promote new products, show customers how to use your products, or even collaborate with other businesses. You can tag featured products, making it easy for customers to click and shop.

3. 60-day insights

Here’s some great news for marketers, Instagram is doubling the data we can view on insights from 30 to 60 days. There’s no more need for extra apps which provide us with a longer tracking period, as this will be easily available in insights!